Shares of Aditya Birla Lifestyle Brands Limited (ABLBL) were listed at ₹167 on the NSE and ₹167.75 on the BSE on June 23, slightly below the discovered price of ₹171 per share. The listing follows the company’s demerger from Aditya Birla Fashion and Retail Ltd (ABFRL).
According to BSE, the stock will be part of the T Group of Securities and will remain in the Trade-for-Trade segment for 10 trading days.
Under the approved scheme of arrangement, ABFRL demerged its Madura Fashion & Lifestyle (MFL) business and transferred it to ABLBL. Shareholders who held Aditya Birla Fashion shares as of May 21, the record date, are entitled to receive one share of ABLBL for every one share they held in ABFRL.
The demerged entity, Aditya Birla Lifestyle Brands Ltd, will house several prominent names including western wear legacy labels, growth brands like Reebok, American Eagle, Van Heusen innerwear, and major brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England.
Meanwhile, Aditya Birla Fashion and Retail will retain businesses like Pantaloons, the ethnic wear portfolio under TCNS Clothing, and premium and luxury labels such as Sabyasachi, Tarun Tahiliani, Masaba, Shantanu & Nikhil, Tasva, Jaypore, and The Collective.
In a press release, ABLBL said the company is well-positioned for an aggressive growth trajectory, supported by a robust brand portfolio and strong cash flow. It expects to double its scale with improved profitability over the next five years, reinforcing its status as a leading player in India’s branded fashion sector.
Kumar Mangalam Birla, Chairman of the Aditya Birla Group, commented, “This marks both a milestone in our journey and a strong signal of the vast opportunities ahead. As India enters a transformative phase of growth, consumption will be a key driver. ABLBL’s solid foundation and differentiated strengths set the stage to create India’s first portfolio of billion-dollar fashion and lifestyle brands.”
Ashish Dikshit, Managing Director of ABLBL, added, “As we begin this new chapter as a listed entity, we do so with humility and confidence in our vision. We are grateful to our partners, investors, and stakeholders for their continued support. Energized by the road ahead, we aim to build India’s next generation of iconic brands.”
Do you have a news tip for Lakshmishree reporters? Please email us at [email protected].
Source: Moneycontrol.
